Privacy Policy

ARC Industries Ltd operates https://arcindustriesltd.com as a strategic perception consultancy for premium architecture, design, and hospitality firms.

Data controller: ARC Industries Ltd. Contact: info@arcindustriesltd.com, +27 69 255 0122.

We collect information in these ways:

• Information you provide — name, firm, email, website URL, project types, positioning goals, and challenge descriptions when you submit intake or perception audit forms.
• Communications — content of emails or messages you send to us.
• Technical data — IP address, browser type, device type, referring URL, and pages viewed, collected automatically through our hosting infrastructure for security and performance.
• Audit processing data — when you request a perception audit, we may crawl and analyze your public website content to produce your intelligence dossier.

We use personal information only to operate and improve our services:

• Respond to inquiries and deliver requested audits, dossiers, and consultancy services.
• Send transactional emails such as confirmations, review notifications, and deliverables.
• Maintain security, prevent abuse, and troubleshoot technical issues.
• Improve our website, perception analysis systems, and client experience.
• Comply with legal obligations.

Where applicable under GDPR and similar laws, we process data based on: (a) your consent when you submit a form; (b) performance of a service you request; (c) our legitimate interests in operating a secure, effective consultancy website; and (d) legal compliance.

ARC Industries uses Google Cloud services — including the Gemini API — solely to analyze publicly available website content submitted through our perception audit process. We do not use Google user data for advertising, selling to data brokers, credit decisions, or training unrelated third-party models.

We do not request Google account sign-in from visitors on this website. If we access Google API data in the course of providing audit services, that data is used only to generate your requested deliverable and is not transferred to third parties except the subprocessors listed below that help us provide the service.

We do not sell personal information or Google user data.

We share data with trusted processors only as needed to run our website and deliver services. These providers process data on our instructions:

• Vercel — website hosting, edge delivery, and operational logs.
• Supabase — secure storage of perception audit submissions and report data.
• Resend — transactional email delivery.
• Google (Gemini API) — AI-assisted analysis of submitted website content for audit deliverables.
• Firecrawl — retrieval of public website pages for audit analysis when enabled.

We use essential cookies and similar technologies required for site security and basic functionality. We do not currently use advertising or cross-site tracking cookies. See our Cookie Policy at /cookies for details.

We retain personal information for as long as needed to fulfill the purposes in this policy, deliver services, resolve disputes, and meet legal requirements.

Perception audit records are retained while relevant to service delivery and internal review, then deleted or anonymized when no longer required.

You may request deletion of your personal data by emailing us at the contact address below. We will respond within a reasonable timeframe and honor applicable legal rights.

We implement administrative, technical, and organizational measures to protect personal information, including encrypted connections (HTTPS), access controls on production systems, and restricted access to audit data.

No method of transmission or storage is completely secure. We cannot guarantee absolute security but work to protect data proportionate to its sensitivity.

Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing of your personal data, and to data portability where applicable.

California residents may have additional rights under CCPA/CPRA. We do not sell personal information.

EU/UK residents may lodge a complaint with their local supervisory authority. To exercise your rights, contact us at the email below.

Our service providers may process data in countries outside your own, including the United States. Where required, we rely on appropriate safeguards such as standard contractual clauses or equivalent mechanisms offered by our processors.

Our services are directed at business professionals. We do not knowingly collect personal information from children under 16.

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top of this page. Continued use of the website after changes constitutes acceptance of the updated policy.

For privacy questions or requests, contact ARC Industries Ltd at info@arcindustriesltd.com or +27 69 255 0122.